Welcome to the JMT Web blog about web design, creating website, SEO and other online marketing tips. Find here all the best news, tips, tools, freebies, tutorials and other useful resources for web designers.
Founder of this blog is George Craig, he is a professional web designer and SEO specialist. He lives in New York, but he likes to spend the winter in Bali. You can ask him questions here.
What I am going to give you here is the solution to the problem that many businesses face…and that is not enough clients, which really comes down to not enough money. The first thing every business needs is a website, and I mean every business, I have yet to come across one that doesn’t need a site.
No need to worry when I mention a website, it doesn’t have to be a 1,000 page all singing all dancing monster. Just a simple site, around 5 pages (they often work way better anyway) that achieves the outcome you need it to achieve, getting more clients.
The biggest mistake I see business owners make is to build a ‘work of art’ as a website. It just needs to be simple, with a very clear call to action. That means you must have some reason on the site to convert someone who is merely browsing into a client.
The major search engines like Google, Yahoo and Bing will send you are lot of customers which makes it a very cost effective way to generate leads. A onetime cost for a lifetime of leads! There are a couple of ways to do this:
Add a coupon/voucher for a special deal, people love coupons and hunt for them all the time. Write all your articles with professional essay writing service, people like quality content. If you took time to fully understand the life time value of a customer, then you could even offer a free money off voucher knowing that you could have them visit again at full price, or spend more with you when they visit.
Add an email capture system by offer a free eBook or report the potential customer would have to register their name and email to get the report then you can mail them at regular intervals with special offers or more news and information, this builds trust before they even visit.
But, it’s not enough these days to just build a website and hope people find you, your website has to be optimised to get to the top of the search engines like Google, Yahoo and Bing. Without doing this you are wasting your time.
There are two main things you have to look out for. One is what’s called on-page optimisation the other off-page optimisation. On-page optimisation is your title, keywords, description and your content. Off-page is the sites that are linking back to you, the more quality links you have the better.