Welcome to the JMT Web blog about web design, creating website, SEO and other online marketing tips. Find here all the best news, tips, tools, freebies, tutorials and other useful resources for web designers.
Founder of this blog is George Craig, he is a professional web designer and SEO specialist. He lives in New York, but he likes to spend the winter in Bali. You can ask him questions here.
Everybody’s heard of Facebook and love it or hate it, it’s here to stay and can make a massive difference to your business by driving hordes of customers through the door if it’s set up correctly. Facebook, with more than 500 million users, encourages people to spread the word about rock bands, television shows, and businesses they love. (Users do this by becoming a “fan” of your Fanpage on Facebook.)
Although at the moment Facebook has 500 million members this is fairly irrelevant to a local business owner.
What you need to know is how to build up a targeted local following. Can you imagine having 5 to 10 thousand people following your fan page and responding every time you put an offer out?
The key is to target people that are local to you and your business.
If you have a business that is national or even global then you don’t need to be so specific in your targeting.
I must admit I was a late adopter because I didn’t see what the fuss was all about…but now I find it an incredible source of highly targeted customers.
I have clients that turn a slow day into one of the busiest days of the year just by posting an offer of some kind to their Facebook fan page… it’s like cash on demand!
Imagine you had a restaurant that was slow on a Tuesday evening and you had a couple of thousand local fans, you just post up a special for that night and watch the tables fill up.
Or an Electrician who decided to work a Saturday because they needed some extra income that week, just create an offer (like ‘no call out charge that day’) and post, you will soon have the phone ringing off the hook.
The only downside to Facebook that I have found is that you can get caught unaware with the amount of response you will get!