Welcome to the JMT Web blog about web design, creating website, SEO and other online marketing tips. Find here all the best news, tips, tools, freebies, tutorials and other useful resources for web designers.
Founder of this blog is George Craig, he is a professional web designer and SEO specialist. He lives in New York, but he likes to spend the winter in Bali. You can ask him questions here.
Video marketing is the process of using videos to promote your products, services, or websites. You’ve probably heard of the world’s largest video website, YouTube.com. Online videos are HOT and are great for establishing expert status in your niche as well as connecting with your local customers.
Here are 5 main benefits of online videos:
Help You Develop Expert Status
Help You Engage Website Visitors & Increases Conversions
Help You Increase Website Traffic
They Run on 24/7 on Auto-pilot
They Set You Apart from Your Competitors
Everyone is online… and most people spend a LOT of time watching videos while surfing the web. In fact, approximately 50% of people who watch an online video will take action… whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do.
Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the both them together. If you don’t have a website, do not worry… you can still utilize the power of online videos on increase business.
But get this… Did you also know that approximately 12% of people who visit a website with videos will end up buying from that site? This conversion rate is amazing compared to non-video website conversions! So, why is video so powerful?
The answer is simply that online videos are quickly becoming the preferred method for taking in information online. People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text. Not only that, but using video allows you to communicate the important points you want to get over to your target audience in very little time.
Another note about video is that not only can you place them on your website for your visitors to see, but you can also distribute them all over the Internet for maximum exposure! Websites sucha as YouTube, Vimeo, and many others make it extremely easy for you to host and distribute your online videos.
Not only that, but your videos can be optimized to rank high in the search engines – giving your business immediate exposure to potential customers. Imagine someone in your local area doing a Google search for your type of product or service… and then your video pops up.
Do you think they’ll click on it? Yes! Videos get much more attention than most forms of online media, which explains why it’s a “must-have” if you really want to connect with your existing and potential customers.
Not only that, but videos easily “go viral,” meaning they are shared by other viewers. Studies show that approximately 90% of consumers who like an online video always share it with their friends. Imagine how much extra exposure that will bring to your business – with no additional efforts on your part!