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Online videos also make it easy to cross-sell your product or service. You are allowed to place a link and/or strong call to action at the end of your video, so you can sell even more. There are several different styles of video that can be used and in order to really capitalize on them, you should try different versions.
Here’s a short list to get your creative juices flowing:
Create “How-To” Educational Videos – this will allow you to bond with your target audience by giving them valuable information that they can use.
Create a “Welcome” Message for Your Website – this will allow you to introduce yourself and your products/services to your website visitors. You can even do a tour of your business facilities to give your audience an “insider view” of your business. They will warm-up to you and start to feel like they already know you.
Create “Interview-Style” Videos – this will allow your visitors to learn even more about you and your business. Use the interview to answer some of the questions that your potential market would have when it comes to your industry. You can have your staff interview you or you can interview your staff- whatever makes sense for your business.
Create “Commercial” Videos – This will allow you to sell your product or service online 24/7 on complete auto-pilot. Similar to TV commercials, online video commercials can be used to quickly promote your product or service.
Ask Your Satisfied Customers to Create Video Testimonials – this will allow you to easily provide “social proof” using the power of video. Showing live video coverage of one of your happy customers will boost your conversion rates.
Online video is steadily becoming the next biggest thing in Internet Marketing – if it isn’t already. The same thing happened with TV commercials back in the day! However, TV commercials are no where near as effective as online marketing methods anymore.