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Founder of this blog is George Craig, he is a professional web designer and SEO specialist. He lives in New York, but he likes to spend the winter in Bali. You can ask him questions here.
We have all seen the TV shows where you have to text the word ‘whatever’ to 6753 to win a prize, normally these cost a fortune but they don’t have to…and are great for keeping in touch with customers and introducing special offers. Targeted sales promotions, special offers and discounts can be sent directly to customers in an instant, one quick text can turn a potentially quiet business into a roaring success.
Texting is also a great way to build customer loyalty, it’s a personal touch that will keep you at the forefront of their mind, ensuring it’s your business they keep returning to.
The text system is easy to use and messages can be sent from any PC quickly and reliably. At just a few pence a text, the service is also low cost when compared to adverts, flyers and mailers.
The real beauty of text messages as opposed to other forms of communications is that statistics show that 95% of all text messages are read within 15 minutes, there is no other method of communication that offers such immediate response to your marketing.
Getting people to join your campaign is fairly simple, the number of ways to do it are only limited by your imagination.
We have had bars offering a free T shirt to the first 10 people to text in and restaurants leaving an ‘A’ card on the table offering a free dessert to people who join their campaign.
One client, who is a wine merchant, can sell out an entire special offer just by texting his customer base. They actually look forward to getting his texts as they have been ‘trained’ to look forward to his weekly ‘bargain of the week’ text.
Another, which is a small supermarket, offers a monthly draw for a £50 voucher to be spend at his shop. The cost to him is considerably less due to his mark-up, but by texting specials once a week he drives more customers into his shop. Could text messaging help you?